8 Things Every Small Business Website Needs
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8 Things Every Small Business Website Needs
If you run a small business—whether in Fort Smith, Greenwood, or anywhere in Arkansas—you need a website. But not just any website. A successful small business site should be professional, mobile-friendly, and built to convert visitors into customers.
Over the years, I’ve seen too many businesses settle for generic, low-performing sites that do more harm than good. Here are the 8 key features I recommend for every small business website I build:
1. A Clear, Memorable Domain Name
Your domain is like your digital storefront—it should be easy to type, easy to remember, and reflect what you do. Avoid complicated spellings or long names that customers can’t recall. I always help clients secure and set up their domain the right way from the start.
2. A Professional, On-Brand Design
Your website is often the first impression a customer gets of your business. A clean, modern design tells people you’re legitimate, trustworthy, and professional. I design every site with branding in mind—colors, layout, and visuals that reflect you, not a cookie-cutter template.
3. Simple Navigation
If visitors can’t find what they need in a few clicks, they’ll leave. I build sites with intuitive menus and layouts, so customers can quickly get to your services, contact info, or booking page—without getting lost or frustrated.
4. Mobile Optimization
Over 60% of web traffic now comes from phones and tablets. If your site doesn’t load fast or look right on a mobile screen, you’re losing leads. Every site I build is fully responsive and tested on multiple devices for a smooth mobile experience.
5. Strong Calls to Action (CTAs)
Every page should guide the visitor toward a clear next step—call now, request a quote, book an appointment, etc. I help craft CTAs that convert, not confuse, so you get more results from your site traffic.
6. SEO-Ready Content
A great website means nothing if no one can find it. I build each site with local SEO best practices in mind—keyword-rich content, optimized images, fast load speeds, and clean code that helps you rank higher in Google.
7. Visible, Accessible Contact Info
Don’t make people dig to get in touch. I include your phone number, email, and business address in multiple places—usually in the header, footer, and a dedicated contact page. Need a form? I’ll make sure it routes straight to your inbox.
8. Real Testimonials
Reviews build trust faster than any marketing pitch. I always recommend adding a section with real customer feedback. If you’ve got reviews on Facebook or Google, I can integrate those too—or help you start collecting them.
Ready to Build or Upgrade Your Business Website?
If your current website is missing even a few of these features, I can help. I specialize in designing affordable, professional small business websites that are built to convert—without locking you into expensive monthly plans or complicated tech.
📲 Let’s talk about what your website needs—and how I can help you grow.
Contact me here to get started.